Client:
Manchester Metropolitan University
Designer:
Feilden Clegg Bradley Studios
Project Team:
Feilden Clegg Bradley Studios | Kier Construction | Dodd Group | The Fairhursts Design Group
interactive Digital Art Gallery façade for School of digital arts students!
Using only the leading products in architectural lighting and control technology, Studiotech collaborated with the design team to develop the most impactful and expressive solution for the four storey media screen at SODA.
With design, sustainability and energy consumption carefully considered from the outset by Fielden Clegg Bradley Studios, SODA is a fantastic example of how media façades and media screens can be a canvas for conveying a message whilst remaining modest and relevant.
Engineering Design
Supply
Installation
Control
Programming
Solution
Studiotech supplied, installed and programmed Traxon Archishape® 2.0 dots, controlled by e:cue control system. The SODA façade has many advanced features such as video to light pixel mapping, video import and visual automation tools.
Additionally, the façade incorporates two different pixel pitches to optimise resolution and visual impact. The upper section features a high resolution 100mm pitch, ensuring detailed visuals, while the lower section utilises a lower resolution 300mm pitch, balancing efficiency and performance. This dual pitch approach enhances the dynamic display capabilities of the installation.
Training
Studiotech provided in-house training to the team at SODA, meaning they now have the ability to upload their own content.
Passing on the knowledge to the students and allowing them to showcase their creativity in the form of artwork and animation adorning the façade in lights.
Experience
SODA is home to some of the most creative of our future generation, studying courses that span film, animation, UX, design, photography, sound design, gaming, Al and more.
The digital façade is an extension of SODA’s Modal Gallery and offers students the opportunity to display cutting edge digital artwork.
